Case Study: XYZ Storage
When it comes to customer reviews, XYZ Storage stands out from its competitors. With facilities in Toronto and the Greater Toronto Area, each location page has a distinct review feed. This has resulted in stars showing up in Google searches for Storage Toronto, Storage Scarborough, and Storage Etobicoke. N49 crafted the new website for XYZ Storage, along with their rebranding/name change. The website is special as it is one of the few self storage websites that enable you to rent a self storage unit and sign the lease. Moreover, having separate pages for each facility has had a positive effect on our search engine optimization endeavors. Finally, XYZ Storage has all its facilities included on our Storage.ca website which helps elevate their online presence.
N49 created a fresh website for XYZ Storage to accompany their rebranding and name update. This website is remarkable as it is one of the only self storage sites that lets you both rent a self storage unit and sign the agreement. Additionally, having distinct pages for every facility has had a beneficial impact on our search engine optimization efforts.
XYZ Storage enjoys a phenomenal rank on search engines; oftentimes even greater than much larger self storage competitors. As mentioned, as part of the website project, we created a dedicated page on the site for each of their facilities. This creates the opportunity to add keyword rich content specific to that facility and neighbourhood. We also included our OPIO review feeds on each of these locations, adding an additional opportunity to display naturally keyword rich content. We are always working on their SEO on an ongoing basis in order to defend their great rank as well as follow trends and implement new strategies to stay ahead.
Onsite Reviews with OPIO
As mentioned above, XYZ Storage has a dedicated feed of unique onsite OPIO reviews on all of their facility pages where they also display their Google reviews on their facility specific review feeds as they have a google profile for each location. They have done a great job not only acquiring reviews but a ton of video reviews from their customers which lend a lot of credibility and trust to the business. XYZ also has a main reviews page that displays a chronological feed of all of their reviews from all review properties including Google and Facebook.
N49’s Storage.ca Listings
Similar to a majority of our clients, XYZ Storage promotes their business on our directory for self storage called Storage.ca. They have a dedicated details page for all of their facilities and listing in storage.ca is a great backlink for SEO and helps to drive more leads to the business.